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Today, it is largely South Africa supplying this rare metal to the world. Pure, rare, eternal... platinum 950 alloy endows it with a brilliant, white, reflective lustre that lasts a lifetime. Both timeless and contemporary, it is astonishingly versatile and for those who create platinum jewellery, a real challenge, demanding consummate skill and craftsmanship to create jewellery of distinction.

In addressing local benefication of our country's resources, the sponsorship of the annual PlatAfrica jewellery design competition promotes innovation and technical competence in the design and manufacture of platinum jewellery. This coupled with stimulating market demand in platinum jewellery will assist the local industry in growing both local skills and job creation.